Hounds Town USA names Breken Randall VP of Marketing as growth accelerates

Hounds Town USA has hired Breken Randall as vice president of marketing as the dog daycare and pet care franchise tops 100 locations and expands nationwide. The move comes amid new market openings, added leadership and recognition from Entrepreneur and Inc. as the company pushes deeper into a fast-growing pet care category.

Why it matters: - Hounds Town USA is adding senior marketing leadership as the franchise scales past 100 locations and expands in more states. - The hire is aimed at strengthening local store performance, franchisee support and long-term growth. - The move comes as pet ownership reaches 95 million U.S. households, expanding the potential customer base for pet care brands.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing during the second half of 2026. - Randall will lead the brand’s national marketing strategy. - His focus will include local store performance, franchise marketing resources and systemwide growth. - Hounds Town USA made the announcement after a milestone first half of 2026.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously led marketing across WellBiz Brands’ portfolio of more than 900 franchise locations. - Randall also held executive roles with True Religion and A|X Armani Exchange. - His background includes connecting national strategy with local execution for franchise brands. - Hounds Town USA opened its 100th location in April. - The company has grown from a single Long Island location into a national franchise system. - Hounds Town USA now has 100+ locations across 27 states. - The brand opened five new locations in the first half of 2026. - Those openings included the company’s first locations in Delaware, Minnesota and Utah. - Hounds Town’s model centers on pack play and dog-first care. - The brand also added Courtney Allison as chief franchise officer and integrator in March. - Allison brings more than a decade of franchise leadership experience. - Her role centers on franchisee support, cross-functional alignment and consistency across the system. - Hounds Town USA was ranked No. 141 on Entrepreneur magazine’s 2026 Franchise 500, up 32 spots year over year. - Entrepreneur named Hounds Town one of five franchise brands benefiting from pet care industry growth. - Inc. added Hounds Town USA to its 2026 Best Workplaces list. - The company projects 25+ locations to open or be awarded in 2026. - Hounds Town USA says more locations are in development. - The company offers doggy daycare, boarding, pet spa services and, at select locations, Pet Taxi transportation. - The brand says its facilities are designed for dogs of all sizes, breeds, ages and abilities. - Hounds Town says its all-day play model leaves dogs happy and tired, a result the brand calls the “Hounds Town Hangover.” - The company was founded in 2000 by former NYPD canine handler and Nassau County Police Department commanding officer Michael S. Gould. - The company’s website is more information and franchising opportunities.

Between the lines: - Hounds Town USA is pairing expansion with more formal infrastructure, a common move for franchise brands trying to scale without losing consistency. - The leadership hires suggest the company is prioritizing brand control and franchisee support as it opens in new markets. - Recognition from Entrepreneur and Inc. helps reinforce the brand’s credibility with potential franchisees and customers.

What's next: - Hounds Town USA plans to continue expanding thoughtfully in the second half of 2026. - The company will keep investing in marketing, franchisee support and operating systems. - Additional locations are already in development, setting up more openings and awards later in the year.

The bottom line: - Hounds Town USA is using leadership hires and recognition momentum to support a faster, more disciplined national expansion.